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Bega

Bega Archives

Bega debuts Caramel and Marshmallow Raspberry flavoured peanut spreads

The new peanut spread lineup offers contrasting textures and flavour profiles.

Bega launches low-salt Vegemite for kids

The spread rollout marks the brand's most significant product introduction since the release of its squeezy format in 20...
Bega Girl

From skipping to scrolling: ‘Bega girl’ reinvented for new campaign

Teenagers spend close to three hours a day on small screens: Nearly three times longer than they spend exercising.
Bega new range

Bega Peanut Butter joins forces with Andy Griffiths for limited-edition launch

The campaign sees Bega launch two limited-edition jars of its No Added Sugar or Salt Peanut Butter.
Bega Whipped Peanut Butter

Bega gives peanut butter a new twist with whipped-style spread

The product offers a smooth, airy texture that makes it easier to spread.
Image of Bega products on countertop.

Bega to close Strathmerton plant in efficiency drive

Following implementation, Bega expects about 100 new jobs to be created in the Bega Valley. 
Image of Schmackos peanut butter treats packaging.

Bega and Mars partner to launch peanut butter flavoured dog treat

The dog treat is made with real beef by Mars Petcare at its Bathurst factory in Australia. 

Bega Cheese reveals new look for Dairylea

All Dairylea-branded product lines will have Bega-branded packaging.

Farmers Union introduces Greek-style yogurt with B Honey

This latest addition to their range combines Greek-style yogurt with B Honey, another brand owned by Bega

Bega launches chocolate milk in festive carton design

The chocolate milk in festive carton design is available until Christmas Eve.
Dairy Farmers celebrates local produce with new yoghurt range

Dairy Farmers celebrates local fruits with new yoghurt range

Anne Dowsley, head of yoghurt, Bega Group, the parent company of Dairy Farmers, expressed the brand's commitment to brin...
Bega buys Betta Milk and Meander Valley from TasFoods for $11m

Bega buys Betta Milk and Meander Valley from TasFoods for $11 million

Following the transaction, TasFoods said it would be debt-free and well-funded to grow its poultry operation, Nichols Po...
Bega has revealed a new look and a brand refresh for its peanut butter range, Simply Nuts.

Simply Nuts peanut butter gets a label refresh

The company tapped design agency Bulletproof to refresh Simply Nuts' packaging to communicate to consumers that its rang...
Bega Group reveals new brand identity

Bega profit jumps 11 per cent despite dairy supply decline

In what the company describes as a challenging first half of the year, it says its increase in earnings and volume demon...

New Bega CEO Pete Findlay takes over as leadership transition complete

Executive chairman Barry Irvin described van Heerwaarden as a “wonderful CEO” for the Bega Group.

Bega agrees a price for its stake in Vitasoy Australia joint venture

Bega said it will look at options to maintain an involvement in the plant-based sector as demand booms.

Bega launches new Zooper Dooper collection

Flavours in the range are Fairy Floss and Cola Spider, the latter only available exclusively from Coles at the end of Oc...
Mitey Meals

Mitey Makeover: Vegemite launches range with QR scannable labels

The initiative hopes to encourage more Aussies to cook meals using the iconic spread

Rafferty’s Garden introduces Vegemite bread sticks for toddlers

The snack contains vitamin B and prebiotics and is suitable for children 12 months or over.
Bega launches sports milk, backed by research

Bega launches sports milk, backed by research

Monash University found that consuming chocolate milk hours after physical activity delivered benefits, including hydrat...