Procter & Gamble is to purchase skincare and wellness brand Tula as it moves to expand its portfolio of prestige beauty brands.
Established by Dr Roshini Raj – a practising gastroenterologist and author of Gut Renovation – Bobbi Brown co-founder Ken Landis, and tech entrepreneur Dan Reich, Tula uses probiotic extracts and superfoods in the belief that ingredients that are good for the body are also great for the skin.
Tula produces certified cruelty-free products such as cleansers, moisturisers, masks, and treatments for skin problems including acne and oily skin.
“Tula is a perfect complement to our portfolio with its foundation in science-based skincare that provides clinically-proven solutions,” said Markus Strobel, president of P&G global skin and personal care.
“Dr Raj, Savannah and the entire Tula team have done an amazing job building this brand to a leader in prestige skincare. We are thrilled to bring the Tula brand and the entire team into our P&G Beauty family.”
The financial details of the acquisition have not been revealed. P&G says the Tula team will continue to work independently under the leadership of the current CEO Savannah Sachs.
“The choice was clear for us with their responsible beauty commitment, science-based innovation capabilities, and their deep respect for our vision to inspire confidence and be a positive force for change in the beauty industry,” added Sachs.
“We look forward to retaining what has made Tula a success while tapping into P&G Beauty’s tremendous scale to drive growth in this exciting next chapter.”
