Melbourne-based brand The No Nasties Project is expanding into the biscuit category, launching the Better Cookies range, rated with 3.5 health stars.
Established in 2018 by David Andrew, The No Nasties Project focuses on providing healthy and tasty product alternatives at accessible price points.
The range features three flavours – Hazelnut Flavoured Choc Chip Minis, Choc Chip Minis and Caramel Flavoured Minis. They are free from artificial colours and flavours.
According to the brand, the cookies contain 80-per-cent less sugar than other market-leading variants and target health-conscious consumers.
“Our Better Cookies want to shake up the proverbial cookie jar, allowing people to enjoy their cookie moments guilt-free,” said Andrew, who cites research showing that 67 per cent of Aussies are overweight or obese.
The No Nasties Project Better Cookies can be found nationally across Woolworths and mark the fifth range expansion from the brand within recent months.
