Mars Wrigley Australia has launched Maltesers Popcorn, a world-first product that will be manufactured at its Ballarat factory.
Last year, the company invested $30 million into the Ballarat facility which produces more than 2 million Maltesers per day.
Along with this new product, the brand has also introduced M&M Brownie to the Australian market.
Ben Hill, marketing director at Mars Wrigley Australia, said the company is proud to develop a new flavour unique to Australia at its Ballarat facility from scratch.
“By continuing to invest time and resources into our local manufacturing capabilities, we’re able to firmly establish our Ballarat site as a regional centre of excellence and the beating heart of our confectionery offering in Australia.”
Salil Tipre, senior scientist of product development at Mars Wrigley Australia, led the development of the new Maltesers Popcorn.
“The product is a testament to the incredible work, dedication and innovation of the team in Ballarat, and is just one of the many exciting new products we plan to unveil this year,” he said.
