Mars Wrigley has introduced a new Grab’n Go pack format for three of its popular chocolate brands – M&M’s Milk, M&M’s Peanut, and Maltesers – offering a lower entry price point for consumers.
According to the company, roughly a quarter (27 per cent) of its chocolate-sharing customers are actively seeking better value, signalling a growing demand for accessible treat formats in smaller sizes.
Mars Wrigley portfolio director Michelle Gazzola said the new format aims to provide consumers with a convenient and affordable way to enjoy its candies.
“Shoppers are increasingly looking for quick, easy and tasty treating options that fit into their busy schedules, so we’ve added a perfectly portable pack size to our category-leading choc-sharing portfolio,’ added Gazzola.
Manufactured locally at Mars Wrigley’s Ballarat factory, the new Grab’n Go packs are now available nationally at petrol and convenience outlets, Woolworths, and select IGA stores.
