New Zealand-based brand snackfood manufacturer Proper Crisps has opened a manufacturing facility in Yarra Valley, near Melbourne.
The Australian market now accounts for 20 per cent of Proper Crisps’ business with sales here doubling last year. Its crisps are currently stocked in 1500 stores across Victoria, NSW, Queensland, and WA.
The company has been trialling and taste testing potato varieties in Australia by working with local farmers and agronomists.
Andy Leonard, GM for Proper Crisps says the decision to work with Australian potato growers to produce a tailor-made range for the Australian market recognises the difference between Australian and New Zealand consumers.
“We wanted to apply the same commitment we shared in New Zealand within an Australian context. Covid-related supply-chain disruptions coupled with increased demand for our product in Australia gave us the impetus we needed to take this next step.”
Products made in Yarra include Cider Vinegar, Marlborough Sea Salt, Smoked Paprika, Onion and Chive, Rosemary and Thyme, Free-range Sage & Onion and Barbeque Rub. Other products in the company’s range will continue to be manufactured only in New Zealand for now.
The family-owned business will remain headquartered in Nelson, New Zealand.