Proper Crisps is adding a new flavour to its portfolio, Chilli Crisp, inspired by the international craze for chilli oil.
The new product features Sichuan peppers, chilli flakes and chilli powder for an extra kick. It is gluten-free, dairy-free, and has no additives or preservatives.
According to Proper Crisps’ senior brand manager, Hayley Lewis, chilli is Australia’s best-selling flavour of premium potato chips.
“That’s why at Proper Crisps we are raising the bar with our latest Chilli Crisp creation. Catering to passionate chilli lovers who crave a bold, fiery kick.”
The product is now available at Coles Local with an RRP of $6.90 for a 150g bag.
* Further reading: Proper Crisps adds Purple & Gold to Big Cut range
