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Bounce takes Weis from the freezer into the museli bar aisle

(Source: Supplied)

Asembl has partnered with ice-cream brand Weis to roll out a range of fruit and cream-filled nut butter balls across Woolworths stores nationally.

The new Bounce range features four flavours: Mango Cream, Fruito Cream, Raspberry Coconut Cream and Passionfruit Cream in a shelf-stable format making it the first Weis product that doesn’t need to be frozen.

Unilever Australia marketing manager, Annie Lucchitti described the products as ‘momentous’ for the Weis brand.

“Both brands are synonymous with flavourful healthy snacking, so we are certain both Weis and Bounce fans are going to love this innovative and unique snack offering,” she said.

Stephen Hamilton, Bounce Australia’s CEO, said the collaboration is ‘unique’ to the category and a first in the market. 

“At Bounce, we are always pushing the boundaries when it comes to healthy snacking offering our consumers a fresh and modern approach to ‘better for you’ nutritional snacking,” he said.

The new Weis X Bounce range will retail for $6 for a four-pack and can be found in the muesli bar aisle in Woolworths. 

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