Menz Violet Crumble and Betty Crocker have combined in a new range of honeycomb-flavoured baking mixes.
The collaboration features Violet Crumble Cookie Mix and Brownie Mix, both of which incorporate chocolate-coated honeycomb pieces.
The products are designed to create ‘pockets of chocolatey crunch’ as the coated honeycomb melts into the fudgy base during baking.
The new mixes are currently being stocked in the bakery aisles of Coles, Woolworths, and IGA stores.
“We know Australians are always looking for fun and simple ways to create moments of joy at home through baking,” said Surini Perera, ANZ MD at General Mills.
“This collaboration brings a nostalgic favourite into that experience in a way that feels both familiar and exciting, delivering something familiar with a twist,” said Perera.
The collaboration was facilitated by Asembl.
Earlier, Raw C Mango & Cream Paradise Coconut Yoghurt inspired by Weis was launched.
