Australian confectionery brand Menz Violet Crumble has teamed up with Kruger Asia-Pacific to bring the chocolate-and-honeycomb flavour of its candy bar to dessert toppings.
The collaboration includes the Violet Crumble Choc Honeycomb Flavoured Hard Set Ice Cream Coating and the Violet Crumble Choc Honeycomb Flavoured Topping, a pourable sauce for sundaes, waffles, and other desserts.
“Teaming up with Kruger Asia-Pacific and Asembl means our fans can now drizzle and pour their way through summer with that unmistakable choc honeycomb hit they love,” said Menz national licensing and marketing manager Polly Love.
“We wanted to capture that unmistakable Violet Crumble joy and turn it into the ultimate summer treat, and with this collab, we’ve done just that!”
Both products are available at Coles and IGA stores, priced at $6.50 for the Hard Set Coating and $5.50 for the topping.
In October, Asembl helped Kellanova and Macro Mike reimagine breakfast cereals as protein powders.
