Arnott’s has partnered with BBC Studios to unveil a range of Bluey biscuits across major supermarkets from this month.
The Bluey Biscuits will feature — Bluey and Bingo — two popular characters from the hit Australian kid’s show, Bluey. The biscuits are shaped after the characters and come in three flavours each boasting its own unique Health Start Rating.
Flavours include Cheese, which is a mild cheese-flavoured biscuit and Pizza which is a mix of herbs, tomato and mild onion. Both Cheese and Pizza flavours have earned four stars while the Honey & Oats flavour, which is a golden-baked crunchy biscuit with vanilla, oats, and honey hasve earned a 3.5 stars rating.
Arnott’s marketing manager, Krishma Sood, said this is the first time Bluey has been seen in the biscuit aisle.
“We’re incredibly proud of this snacking innovation, delivering a wholesome range of treats with strong health credentials that are also incredibly tasty. We think families everywhere will love experiencing Bluey and Bingo in this way.”
Kate O’Connor, BBC Studios’ head of licensing and brands, said parents will appreciate these unique ‘bikkies’ just as much as the kids.
The range retails for $4.50 each.
