Free Subscription

  • Access daily briefings and unlimited news articles


Only $39.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Accolade Wines to expand no and low alcohol range after Hardy’s 0 success

Accolade Wines to expand no and low alcohol range after Hardy's 0 success
(Source: Accolade Wines)

Spurred by the trend in sober-curious consumers, Accolade wines has invested in an exclusive, first-to-market access de-alcoholising technology that claims to “change the game” in the no and low alcohol wine category.

The Zero X technology gently de-alcoholises the wine at a cooler temperature, which ensures more of the aroma, body and flavour of full-strength wine is retained. The process also requires lower sugar content than existing de-alcoholising methods resulting in a range of zero alcohol wines, full of flavour and very low in sugar and calories.

After its recent success with Hardys 0, a zero-alc range that includes Shiraz, Chardonnay, and sparkling varietals, the company is expanding its offering with a new premium, zero-alcohol wine brand, “&Then” which will launch in September. 

The new zero-alc wine range will include sparkling and Rose, made with grapes from South Australia’s cool climate vineyards and bottled using the Zero Tech X technology. 

“&Then is a great example of how we can build on the foundations of traditional winemaking using innovative, new techniques to move the wine story forward,” says winemaker Ashley Leon.

With 48 per cent of consumers worldwide trying to reduce their alcohol consumption, the company says it is investing in “new and real” options for wine drinkers to appreciate quality wine with or without alcohol. 

Aside from expanding its no and low alcohol range, the company has recently launched several low-alcohol (9 per cent ABV) options, including sparkling wine brand Yarra Burn premium spritzers in ready-to-drink cans and Tatachilla White Admiral. 

You have 3 free articles.