Cereal and snack company Carman’s has made its first-ever acquisition – of Adelaide-based snack brand Fruit Wise. Details of the purchase have not been disclosed.
Carman’s founder Carolyn Creswell said the purchase marked an exciting venture for the company as it brings together two like-minded businesses with a passion for delicious food.
“My kids have loved Fruit Wise fruit straps for over 15 years, so much so they were the number one school lunchbox request,” said Creswell.
“Given how much we all loved the product, I decided to pick up the phone to see if there was any opportunity to work together.”
After a year of discussions, Creswell said the parallel similarities and outlook on healthy snacking helped finalise the deal.
“It’s truly a moment that I’m so proud of, and I just can’t wait to watch Carman’s continue to grow,” she added.
Creswell explained she holds the Australian-owned brand close to her heart, which is why Fruit Wise will remain in its location at Adelaide Hills.
“With so much uncertainty in the world over the last two years, locally made products are becoming increasingly important to Aussie families,” she added.
“That’s why I place so much pride in the fact we’re 100 per cent Australian-owned and manufactured.”
Bridget Beal, MD at Fruit Wise, said being family-owned for 15 years, the brand wanted to ensure it was in good hands before “passing over the reins”.
“After speaking with Carolyn, we knew straight away that this was the right move for Fruit Wise,” proclaimed Beal. “We can’t wait to watch Fruit Wise grow under the care of Carman’s!”
