Beer brand Victoria Bitter (VB) has teamed up with Australian workwear label Tradie to launch a new workwear line.
The VB x Tradie workwear range features 13 pieces including t-shirts, caps, beanies, cargo pants, hoodies, jocks, Ripstop pants and shorts.
Marc Lord, VB’s marketing manager, said: “VB’s foray into workwear is a natural fit for the brand which, for generations, has been intrinsically linked to rewarding hard-working tradies in Australia.”
Tradie CEO Ben Goodfellow described this as one of the ‘Aussiest’ collabs ever to bring workwear to VB’s famed consumer base.
“Lightweight and made with Ripstop technology, the workwear pants can handle anything you throw at it making it certain to be a favourite onsite for years to come.”
The collection is now available across Big W and Mitre 10 stores.
- Further reading: Victoria Bitter brings beer to the bath with new grooming range
