Victoria Bitter is expanding from beer to beauty with the launch of a new grooming range, VB for Men.
The new range includes an exfoliating scrub, bath frothy, and face moisturiser – all containing the brewery’s freeze-dried lager.
Marc Lord, marketing manager at Victoria Bitter, said the products were designed to make grooming simple and accessible – from men new to the category to those who know scrubs from serums.
“The VB for Men range gives blokes all the tools they need to avoid using their partner’s products and start a grooming regime of their own,” he said.
Former NRL star and brand ambassador Beau Ryan was one of the first to try out every product in the range, stating he “did the right thing for the good of his fellow men”.
“The VB face mask is the winner for me,” said Ryan. “One might even suggest this masterful design has to sip an ice-cold stubby in mind.”
A grooming kit is also available, including select products from the range and is available from the Victoria Bitter store and Chemist Warehouse for RRP $59.99
