Swisse Wellness has launched a “Function, Fun” Gummies campaign in cooperation with The Inspired Unemployed’s Matt Ford and Jack Steele.
The campaign includes a fashion line as well as a selection of 11 Swisse Gummies, each with a set of functional benefits ranging from immunity to collagen support. Swisse claims its gummies are a “fun and functional” method to supplement a healthy diet with a daily dosage of nutrients.
As creative directors, Ford and Steele collaborated with Swisse to co-design The Swisse Gummies SS23 Collection, which is based on wellness.
After quitting their day jobs as tradies, they founded The Inspired Unemployed in 2019 and already have 1.6 million followers. They generate content based on their observations of ordinary life and Australian culture.
“It’s great that Aussie brands like Swisse know us and what we do and don’t ask us to change. Working together with a brand we grew up with is surreal and being able to create something we are proud of is even better,” said Ford.
Swisse Gummies are sold through retailers including Woolworths, Coles, and Chemist Warehouse, and online.
Further reading: Swisse parent buys Zesty Paws
