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TBH Skincare rolls out in 400 Priceline stores

Olivia Molly Rogers
Olivia Molly Rogers (Source: Supplied)

TBH Skincare has partnered with health and beauty retailer Priceline and will be stocked in 400 stores across Australia.

The company was established in March 2020 by Rachael Wilde after her “fortuitous” encounter with a new medical technology that can cut through the skin’s biofilm and treat bacteria from within. 

Wilde said that when the company began considering venturing into retail, Priceline was the “ideal partner”.

“Not only does it have the pharmacy side of the business, which aligns perfectly with the nature of our treatment products, but it also creates an accessible environment, which is what we wanted for our customer group.”

In line with the brand’s partnership with Priceline, it has also teamed up with former Ms Universe Australia and mental health advocate Olivia Molly Rogers for the launch.

Rogers admits she once fell into the trap of trialling and using too many skincare actives, and was first encouraged to try the brand in 2021 while going through her own experience with adult acne.

It was a journey she had been sharing openly with her hundreds of thousands of followers online.

“I tried TBH a couple of years ago and was so relieved to finally find an acne brand that not only helps your skin when it’s breaking out but also helps to maintain your skin day to day,” said Rogers.

TBH Skincare rolls out into Priceline stores beginning in March.

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