Food brand Kellogg’s says it has removed more than 50 tonnes of plastic from the Australian food supply as it makes improvements in how it packs, ships and sells its products.
The brand expects to remove a further 20 tonnes by the end of this year, resulting in 70 tonnes of plastic eliminated from its supply chain between 2021 and this Christmas.
Peter Crane, research and development director for Kellogg ANZ, said the brand is committed to driving sustainable solutions that reduce unnecessary plastic from all parts of its business.
“Over the past few years, we have reduced the weight of our cereal liners, removed the plastic from our display stands and removed the plastic caps from our small Pringles can.”
He said these changes have helped reduce the amount of virgin plastic used by 5 per cent.
Meanwhile, Kellogg’s is one of 24 foundation supporters of the National Plastics Recycling Scheme (NPRS) in Australia.
Anthony Holme, MD of Kellogg ANZ and a member of the Australian Food and Grocery Council board, said the brand is working towards “closing the loop for soft plastic packaging” and keeping it out of landfills.
The NPRS is trialling a model for the kerbside collection of soft plastics – which would increase the amount of packaging captured making it easier to recycle soft plastics at home.
Likewise, its New Zealand subsidiary is also part of the NZ Soft Plastics scheme, created by the NZ Packaging Forum.
