Kraft US has launched its first plant-based Mac & Cheese, strengthening its plant-based portfolio in the market.
The range features Original and White Cheddar flavours and is available now nationwide through early next year.
Kraft NotMac&Cheese is an example of the brand’s plan to expand its portfolio of plant-based solutions across a broad range of categories.
“The Kraft Heinz Not Company creates plant-based versions of fan-favourite foods that taste like the real thing, yet don’t require people to drastically change their eating habits,” said Lucho Lopez-May, CEO, Kraft Heinz Not Company.
“NotCo brings its revolutionary AI technology that has a proven track record in creating mouthwatering plant-based foods to Kraft – the beloved mac & cheese brand that sells over a million boxes every day.”
In addition, the introduction expands on The Kraft Heinz Not Company’s existing plant-based options, which include Kraft NotCheese Slices and NotMayo. The Kraft Heinz Company plans to expand into five additional categories and begin worldwide operations next year.
