Supermarket chain Woolworths has named Mitolo Family Farms as Trade Partner of the Year for its abundant supply of quality potatoes supporting customer value through the recent seasonal Prices Dropped campaign.
Mitolo Family Farms also bagged the Fruit and Veg Trade Partner of the Year award. Woolworths said that Mitolo Family Farms received the awards due to its commitment to deliver value and category innovations for better customer experience.
“The team at Mitolo Family Farms exemplifies a true trade partner with deep collaboration, customer insights and category innovation to help us bring new varieties of fresh produce to market,” said Paul Harker, chief commercial officer at Woolworths.
“Their support of our ‘Prices Dropped’ program has not gone unnoticed, meeting customers with value at a time when it’s more important than ever.”
Meanwhile, Nestlé Australia received the Better Tomorrow award for the company’s sustainability practices including its use of recyclable paper packaging, reforestation program, and using 100 per cent renewable sources.
New Zealand-based Fix & Fogg, on the other hand, secured the Small Trade Partner of the Year award for its innovation in differentiating and premiumising the spreads category. Woolworths noted that Fix & Fogg vegan friendly Choc Nut Butter delivered good results for the category.
Other award winners were Vittoria Food & Beverages, Fonterra, MCoBeauty, Carman’s Fine Foods, A O’Meehan & Co, Mondelez, and Trumps.
