Chocolatier Hershey has teamed up with cartoon character Snoopy to launch a new Valentine’s Day-themed lineup: Hershey’s Kisses Milk Chocolates with Snoopy & Friends Foils and Heart Box.
The Peanuts characters are featured on 18 pink and red foils on Hershey’s Kisses Milk Chocolates with Snoopy & Friends Foils. Fans of Snoopy will recognise characters including Woodstock, Charlie Brown, and Lucy, emblazoned on each Kisses bag.
“Since premiering in 1950, the Peanuts comic strips have celebrated heartwarming and loving friendships through the eyes of Snoopy, Charlie Brown and the rest of the gang,” said Scott Shillet, VP, global hardlines & promotions at Peanuts.
“Bringing this collaboration to life with Hershey for Snoopy fans of all ages, via a beloved product like Hershey’s Kisses, is the perfect way to add a little sweetness to the Valentine’s Day season.”
Hershey also offers other selections for the occasion including Caramello Miniatures and Hershey’s Milk Chocolate Hearts King-Sized Bar.
The Snoopy collection is currently available at US stores for a limited time beginning this month.
