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Mondelez targets gamers with new Sour Patch Kids Gamerz

Mondelez Australia – the parent of the Sour Patch Kids’ brand – has released a new gaming-themed pack called Sour Patch Kids Gamerz.

The new confection is a range of fruit-flavoured jellies in gaming-themed designs including a controller, buttons, headset, trophy, Sour Patch Kid with VR headset, and the Sour Patch Kid.

Sour Patch Kids Gamerz also includes a new flavour, boysenberry, in addition to blue raspberry, strawberry, lime, orange, and pineapple. 

The product is available at retailers including Woolworths, Metcash, 7-Eleven, and BP nationwide with an RRP of $5.00. 

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