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Campari to release redesigned bottle at Sydney Biennale

Campari has launched the new Campari Milano bottle design that will be showcased at Ten Thousand Suns, the 24th Biennale of Sydney.

The main exhibition opened at the weekend and will run until June 10 at White Bay Power Station, marking the first time the power station has opened to the public in more than a century.

This marks Campari’s third year as the official aperitif partner of the Biennale, where it will be serving cocktails including Negroni, Campari Spritz, and Campari Soda.

“Since its creation, the Campari bottle has evolved alongside Milano, continuously drawing inspiration from its resourcefulness and its excitement, traits we feel are deeply bound to the spirit of our brand,” Campari Australia MD Paolo Marinoni.

“We wanted to continue to pay homage to Milano through the design of the new Campari bottle and we could not be happier with the story it tells.”

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