F&B giant Suntory Oceania has named Brad Erceg its new chief commercial officer, replacing former CCO Drew Fairnham. This move comes as the company progresses towards launching its new $3 billion partnership with sister business, Suntory Global Spirits (formerly Beam Suntory)
The company expressed appreciation for Fairnham’s contributions over the last three years, the last of which saw Suntory achieve 12 Supplier of the Year awards.
Erceg will be responsible for the Australian and New Zealand sales team and will oversee more than 40 leading brands in the market when the partnership goes live in mid–2025 in Australia and 2026 in New Zealand.
With an 18-year tenure at Suntory, Erceg has held pivotal roles, such as GM and sales director in New Zealand, that showcase his leadership and expertise.
Darren Fullerton, CEO of Suntory Beverage & Food Oceania, expressed his confidence in Erceg.
“Brad’s appointment as chief commercial officer and his arrival as an executive leadership team member are a testament to his talent, leadership capability, and future potential beyond commercial,” said Fullerton.
Erceg said he has a clear vision of how the company can disrupt and ignite the beverage industry across Australia and New Zealand.
“It’s a privilege to step forward and lead our amazing team through this transformation as we continue to deliver for our customers,” he concluded.
