Proform Food Group – the manufacturer of plant-based protein products under the Meet, Protein Plate, and Bad Hunter brands – has entered voluntary administration.
KPMG Australia’s Gayle Dickerson and James Dampney have been appointed as administrators to oversee the process.
The administrators have assumed day-to-day control of the group, which will continue operating normally while conducting a rapid business assessment. Meanwhile, Meet products will remain on supermarket shelves.
The appointment of administrators covers the entities including Proform Food Group Pty Limited, Proform Innovation Pty Limited, Proform Gourmet Pty Limited and Proform Foods Pty Limited.
Dampney emphasised that they would focus on maintaining normal operations while commencing an expedited sale of the business process.
“Proform is a well-established business in a sector with compelling medium-term growth prospects,” he added. “We will work with all stakeholders, including employees, suppliers, and customers, to maximise the outcome for all parties.”
The reason for the company’s voluntary administration has yet to be disclosed.
