Mars is expanding its offer in Australia by launching Twix Wafer Rolls, for a limited time.
The product comprises two wafer rolls coated with milk chocolate and Twix flavour.
“While consumers are actively seeking out more permissible treats, flavour and texture remain the number one component when looking to satisfy a craving,” said Twix portfolio director, Bianca Werkmeister.
“Our new Twix Wafer Rolls hits the mark on all levels featuring the much-loved Twix flavour … combined with the new crispy wafer which gives a new textural experience whilst eating, alongside a lighter formulation at only 114 calories per serve creating more permissibility for consumers.”
The brand says the launch of Twix Wafer Rolls marks the first product innovation for the Twix brand this year following the launch of Skickers Brownie, M&M’s Cookie Dough and Skittles Cloudz.
Twix Wafer Rolls will be available at Coles stores and independent retailers nationwide with an RRP of $2.20.
