Bodycare brand Palmolive says it has eliminated up to 1900 tonnes of virgin plastic by launching plastic bottles made from 100 per cent recycled plastic for its Australian and New Zealand product ranges.
“At Palmolive, our world centres around nature,” said Kate Johnson, senior representative at Palmolive Australia. “It’s big, meaningful projects like this that let us demonstrate our respect for nature.
“Implementing this project across our entire range helps us stay true to our brand purpose, and it’s this type of evolution that keeps our brand relevant.”
The new initiative is part of Colgate-Palmolive’s Sustainability Goal, which aims to eliminate one-third of new (virgin) plastics and make all plastic packaging recyclable, reusable, or compostable by 2025.
* Further reading: Colgate-Palmolive teams up with Bluey to launch new range.
