Beverage brand Suntory has unveiled a new flavoured zero-sugar hydration beverage, Zero Sugar Grape, as part of the Maximus portfolio.
This is Maximus’ second zero-sugar offering, joining Zero Sugar Blue, Blue, Red, Grape, Passionfruit, Pine Lime, Lemonade, and Lime.
According to Lisa Pearce, head of hydration and nutrition at Suntory Beverage & Food Oceania, the introduction seeks to fulfil the growing demand for low and no-sugar beverages while also highlighting grape as one of the fastest-growing flavours in the sports drink market.
“Maximus Zero Sugar Grape is a product that has been years in the making, capitalising on technological advancements to deliver a delicious, zero-sugar option that doesn’t compromise on taste,” Pearce added.
Maximus Zero Sugar Grape is available across Australia in 1-litre containers at independent grocery, petrol, and convenience stores.
