PepsiCo has appointed Alessia Taddei as its new chief marketing officer for the ANZ Foods division.
Joining PepsiCo’s executive leadership team, Taddei will assume responsibility for the full marketing agenda in Australia and New Zealand, leading the company’s food marketing teams and agency partners.
“With a category-first approach, Alessia Taddei has championed a number of efforts, both in our commercial strategy and internally across PepsiCo, that have now become models for other key PepsiCo markets. She also strengthened the human-centric approach of our shopper marketing function and built category strategies to deliver mutually beneficial solutions,’’ said Kyle Faulconer, PepsiCo ANZ CEO.
With nearly seven years of experience in PepsiCo, she has made a major contribution to the growth and diversification of PepsiCo’s flagship brands, including Smith’s, Red Rock Deli and Bluebird.
