Coconut water brand Raw C has strengthened its footprint by introducing new product formats and sizes to key Australian retailers Coles, Woolworths, Aldi, and Costco.
This expansion adds five new products, expanding the brand’s footprint to more than 4000 locations nationally.
The brand’s four-pack Straight Up will be available in Coles and Woolworths’ beverage aisles at the end of this month. Meanwhile, its 350ml Straight Up collection is also available in Coles for on-the-go convenience.
Raw C will also return its 1.25L Coconut Water to Aldi’s juice fridges in the middle of this month and launch the Watermelon & Pineapple flavour in Woolworths. Customers can also get the 24-pack Straight-Up cans from Costco.
“Our product is pure, natural coconut water with no added sugar, and we have amassed a very loyal customer base that really understands the benefits of this product,” said owner and founder of Raw C, Scott Mendelsohn.
“Our expanded range is to offer consumers alternative ways to experience and enjoy coconut water wherever they shop”.
