Coconut water brand Raw C has entered the US market, accelerating the company’s global expansion.
The brand offers Raw C Sparkling Refresher Infused with Lychee in select Costco locations across Los Angeles, marking a milestone for the company as it takes the product overseas.
“Expanding into the US is a bold and exciting milestone for Raw C – it feels like the natural next chapter in our journey,” said Scott Mendelsohn, founder and owner of Raw C.
“Our success Down Under has shown us what’s possible, and launching with a powerhouse like Costco sets the stage for big things ahead.”
According to the company, the US coconut water market has experienced rapid growth in recent years, reaching a value of US$1.89 billion in 2023. It is projected to increase to US$5.12 billion over the next four years.
The range is available with an RRP of US$19.89 for a 12-pack.
Last month, the brand expanded its distribution into NSW and Victoria via a partnership with Charmlaw Foods.
