Red Bull has launched its Red Bull Berry Edition Sugarfree product, featuring pink 250ml cans.
The beverage features the taste of forest fruits, raspberry and herbal notes, with a “fun pink” colour.
The product will initially be launched exclusively through 7-Eleven convenience stores – in time for Valentine’s Day and Galentine’s Day – before a wider Australia-wide rollout next month which will also include a larger 473ml can size.
“We’re excited to be the first Australian retailer to sell the new Red Bull Berry Edition Sugarfree,” said Michael Hovorka, product owner – drinks at 7-Eleven Australia. “With energy drinks being our fastest-growing drink category, we can’t wait to offer this new product to our customers first.”
Last year, Red Bull brought back its resealable bottles to Australia after they were removed from shelves in 2021.
