Heinz US is celebrating National Potato Chip Day by launching a limited-edition wide-mouth jar designed for dipping chips.
The Heinz Chip Dip reimagines the brand’s signature tomato ketchup bottle, making it easier for consumers to enjoy ketchup with potato chips.
“Fries and ketchup have always been a beloved combination, but for some reason, the potato chip has long been overlooked,” said Keenan White, senior brand communications manager for Heinz.
“It truly makes no sense… as fried potatoes of any kind, they’re both equally deserving of being dipped in Heinz Ketchup! Chip Dip is all about embracing fans’ irrational love for ketchup and giving them a new way to enjoy it.”
The trial release will serve as a test-and-learn initiative as Heinz evaluates the jar’s potential as a permanent product.
