FMCG giant Mars Wrigley has invested $6.5 million into a new production line, aiming to increase capacity at its gum and mints business in Asquith, NSW by more than 60 per cent.
The Asquith facility, located north of Sydney, is solely responsible for all locally manufactured Mars Wrigley gum and mints distributed in Australia, including brands such as Extra, Eclipse, PK, and Juicy Fruit.
“The Asquith site is an incredibly important part of our business and Mars’ history in Australia,” said Mars Wrigley Australia GM, Michael Ryan.
“Australia has always played an incredibly important role for Mars globally, which is reflected in our rich history and track record of continued investment.”
According to the business, the investment would enable the production of more sugar-free gum flavours in Australia, such as Spearmint, White Spearmint, Intense Mint, Peppermint, White Peppermint, White Bubblemint, and Strawberry.
The multi-million-dollar investment also features circular-by-design packaging technologies, which are said to remove 13 tonnes of soft plastics each year.
“This investment signifies our continued belief in the growth potential of the category, and also our belief in local manufacturing and the economic health and prosperity of our communities,” Ryan added.
In 2022, Mars Wrigley invested a further $25 million into the expansion of its Ballarat factory.
