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Mars Wrigley

Mars Wrigley Archives

Skittles-fuego-pack

Skittles launches spicy gummies exclusively on TikTok shop

The spicy gummies line up in the brand's innovation products, and reach out to 'swicy' confectionery fans.
Snickers Loaded

A nuttier Snickers hits Australian shelves

Snickers Loaded claims to have up to 10 per cent more peanuts and 50 per cent more caramel.
Mars Wrigley GrabNGo

Grab’n Go pack launched for M&Ms and Maltesers

Mars Wrigley portfolio director Michelle Gazzola said the new format aims to provide consumers with a convenient and aff...
Mar Wrigley Asquith facility

Mars Wrigley invests $6.5 million in Australian manufacturing site 

The investment would enable the production of more sugar-free gum products in Australia.
Snickers Coffee flavour bar with a backdrop of coffee beans

Snickers unveils Australian-exclusive coffee flavour

The Snickers Coffee Flavour combines coffee-flavoured nougat with crunchy peanuts, smooth caramel, and milk chocolate.
Mars Wrigley unveils new candy creations at Las Vegas trade show

Mars unveils new candy creations at Las Vegas trade show

Alongside the launch, M&Ms announced a partnership with fashion label Kate Spade.

M&M’s Cookie Dough version launched in supermarkets

The novelty food features a traditional cookie dough centre wrapped in milk chocolate and enclosed in M&M’s candy shell.
Snickers unveil new Butterscotch flavour

Mars-Wrigley unveils Butterscotch version of Snickers bar

Formulated and manufactured in Australia at the company’s Ballarat-based innovation hub, the Butterscotch flavour marks ...
Mars Wrigley's chocolate bars transition to paper-based packaging

Mars Wrigley adopts paper-based wrappers across all chocolate bars

Consumers will be able to recycle their wrappers via kerbside recycling bins.

Limited-edition M&M’s, Skittles products launched for Halloween

Ben Hill, Mars Wrigley Australia’s marketing director, said the popularity of Halloween in Australia has increased over ...

M&M’s unveils new character for the first time in a decade

The colour Purple joins the cast of M&M's characters, denoting "self-expression, self-awareness, authenticity and confid...
Mars Wrigley announces another plant expansion

Mars Wrigley announces another major Ballarat plant expansion

Latest move takes total invested in M&M's factory to nearly $100 million in two years.

Snickers maker apologises for advert suggesting Taiwan is a country

Mars Wrigley later published an apology on its Snickers China Weibo account.

Skittles packs go colourless to support LGBTQIA+ communities

Skittles has partnered with Minus18, an LGBTQIA+ non-for-profit organisation, in the launch of Pride Packs.

Mars Wrigley to invest in Ballarat plant to ‘Australia-proof’ production

“While the majority of our products are made in Australia today, our ambition is to make even more of our products here ...

Mars Wrigley boss sounds call for governments to promote regional Australia

Industry and governments need to be considering new ways to attract and retain talent to regional Australia, says the he...

Mars Wrigley brings back 5 GUM

Latest formulation of 5 Gum comes in three new flavours and is sugar-free.

Mars Wrigley brings all brands under one roof

State-of-the-art facility due to be fully operational by late 2020.

Mars Wrigley Australia appoints Andrew Leakey as new GM

Andrew Loader leaves the company after almost 20 years to help develop emerging businesses.