Coffee brand Moccona has launched Liquid Espresso coffee sachets, a single-serve coffee concentrate, to meet the needs of consumers with time constraints.
The product can be used to create both hot and cold beverages in 30 seconds without the use of any coffee-making machines or equipment.
The product comes in boxes of eight single-serve sachets of liquid espresso coffee, to allow for portion control and minimise mess.
The company found consumers were shifting towards time-saving coffee options and conceptualised this product to tap into the liquid concentrate space, a format currently representing only 0.4 per cent of total coffee share but showing strong potential for expansion.
“Not only is Liquid Espresso convenient, but it also unlocks a new standard in everyday coffee,” said Virginia Marsh, Jacobs Douwe Egberts AU MD at Moccona. “Where quality, speed and customisation can all co-exist,” said Marsh.
The product is available in three flavours: Medium Roast, Dark Roast and Caramel, and is available nationally through Woolworths, Coles and independent retailers.
