Australian health and sports nutrition company SnackHQ has expanded its footprint into New Zealand, introducing its Pick Me Up snack bar brand across New World and Pak’nSave.
The product line, which debuted in the Australian market last year, features 100-calorie snack bars sold in a 145g box of five.
Formulated to target consumer demand for portion-controlled confectionery alternatives, the range offers four varieties: Choc Brownie, Choc Berry Burst, Cookies & Cream, and Caramel Fudge.
The cross-Tasman market expansion follows an operational upgrade by SnackHQ and its contract manufacturing division, Hitex.
According to the company, over the past three years, the company has invested more than $3 million across plant automation, quality systems, talent recruitment, and product development to support brand growth.
Darren Butler, CEO of SnackHQ, said that the recent capital investment provides a foundation for international growth, noting that the company is preparing additional product releases over the coming year.
The range is available at selected New World and Pak’nSave locations across New Zealand.
