P&G has launched a unique category extension – the Unstopable Collection, a line of in-wash laundry scent boosters, currently only available at Walmart in the US.
The collection features three fragrances designed to be long-lasting and fit into a laundry routine with ease.
The Unlimited N09 blends eucalyptus, pine and cedarwood to create a woody scent. The Unlimited N26 is a floral woody mix of rose, sweet honey and earthy oakmoss, while Unlimited N37 combines bergamot, orris and vetiver, in a “luxurious and sweet scent” the company says.
The brand has partnered with supermodel, entrepreneur, and mom Jasmine Tookes to create three commercial spots to promote the new launch.
“With the Unstopables Unlimited Collection, we’re redefining what’s possible in the laundry category, bringing sophisticated, fine-fragrance experiences to more people than ever before,” said Redge Abueva, VP, North America fabric enhancers at Procter & Gamble.
