KitKat is venturing into breakfast by partnering with Cereal Partners Worldwide to launch KitKat Cereal.
The cereal is made from whole grain and offers a “chocolatey taste and wafer-like texture”. It also contains cocoa sourced through the Nestle Cocoa Plan, a program aimed to improve the lives of cocoa farmers and provide sustainably sourced cocoa, certified by the Rainforest Alliance.
“When you’re looking for something different to start your day, KitKat Cereal is the perfect option for an occasional, indulgent breakfast,” said Suzanne Poezeyn, marketing manager for Cereal Partners Worldwide
“We’re sure the new cereal will delight KitKat fans and make a great addition to your breakfast repertoire as part of a balanced diet.”
KitKat Cereal is available for an RRP of $9.50 in supermarkets and retailers nationwide.
