Australian baby care brand Marquise Baby is expanding its retail footprint, making its products more accessible through convenience store chains nationwide.
The company has launched its core nappy range in Ampol service stations across the country and is in the process of rolling out both nappies and wipes to up to 700 7-Eleven stores.
According to the company, the move comes in response to increasing demand from parents seeking easily available baby essentials.
“We know today’s parents are busy and their needs are evolving,” said Sam Griffin, director of Marquise Baby.
“That’s why we’re focused on meeting them where they need us most – whether it’s direct-to-consumer via our subscription service, through marketplaces like Amazon, in thousands of convenience stores across Australia, or even via Uber Eats and DoorDash through our retail partners.”
Marquise Baby, which has been in the market for more than 90 years, is known for its minimalist, sensitive-skin-friendly products, including its 99.7 per cent water wipes made in New Zealand. The wipes have become one of the company’s most popular products.
The brand has also received several recent awards, including Silver for Best Nappy in the 2025 Mum Central Awards, Silver for Best Baby Wipes in the Clean & Conscious Awards, and two Expert Choice Awards in the Kiindred Awards.
