Hellmann’s has teamed up with NRL player Kalyn Ponga and Melbourne fashion label Reigner to launch the BYO Bow – a bow tie designed to discreetly dispense mayonnaise.
Positioned as a playful take on Australia’s enthusiasm for condiments, the bow allows consumers to carry and serve their favourite condiments anywhere, from casual meals to formal occasions.
“Reigner is known for bold, expressive pieces that challenge expectations,” said James Noble, designer at Reigner.
“Partnering with Hellmann’s to design the accessory was a chance to merge fashion design with delicious, a bow tie that turns heads while dispensing mayo at the same time.”
The BYO Bow features a blue fabric design with a concealed nozzle that dispenses Hellmann’s mayonnaise when pressed.
“On the field, I’m known for my creativity and energy and teaming up with Hellmann’s mayonnaise was a fun way to bring that same vibe to the table,” Ponga added.
“The bow is unexpected, cheeky, and seriously stylish. Aussies love their mayonnaise, and this just proves we’ll go to any lengths to get our fix.”
