French jam maker Bonne Maman has expanded into wholesale distribution, with its range now available in Metcash warehouses through a partnership with Mac Merchandising.
The move will make the brand accessible to independent grocery retailers nationwide, boosting its presence beyond specialty and direct retail channels.
Founded by Andros in 1971, Bonne Maman is positioned as a mass-produced jam with a homemade aesthetic, recognised for its handwritten-style labels and gingham-patterned lids.
The company promotes its products as made with simple, kitchen-style ingredients and without high-fructose corn syrup, additives, or preservatives.
“Our team is looking forward to working closely with Metcash and independent retailers to drive distribution, visibility and execution in-store,” a Mac Merchandising spokesperson said.
Metcash supplies and supports independent grocers including IGA and Foodland, providing Bonne Maman with a broader route to market across local and family-owned stores.
