Kettle Chips has expanded its portfolio with the launch of Kettle FireMasters Potato Chips, a new premium range inspired by different fire-based cooking methods.
The range features three variants: Firepit Beef Brisket & Smokey BBQ Sauce, Woodfired BBQ Chicken & Chimichurri and Chargrilled Red Pepper, Oregano & Sour Cream.
The FireMasters range draws on the flavours and techniques of fire pit, wood-fired and chargrilled cooking, tapping into consumer demand for bold, smoky and authentic taste profiles.
“Our Kettle team has created a bold new range that invites shoppers to choose their fire and flavour,” Snackbrands Australia said in a statement.
“Each flavour is designed to deliver an immersive snacking experience – from the charred richness of flame‑kissed vegetables to the deep, slow‑cooked warmth of firepit meats.”
The Kettle FireMasters range is now rolling out across major retailers, including Woolworths, with an RRP of $6 for a 150g bag.
Kettle Chips also partnered with Bundaberg Brewed Drinks last year to launch limited-edition Bundaberg Ginger Beer Potato Chips.
