Red Bull is expanding its energy drink range in Australia with the launch of Red Bull Zero, a sugar-free product sweetened with monk fruit extract.
The new beverage is packed in matte light-blue 250ml cans and delivers the familiar taste of the original Red Bull Energy Drink without the sugar. It can be found at Coles, Woolworths and 7-Eleven.
“The new can looks really nice and clean – it’s a great new colour. I’ll be reaching for one in the afternoon, when I’m trying to reduce some calories and don’t want the sugar but still want that energy!” said World Surf League world junior champion and Red Bull athlete Jarvis Earle.
According to Red Bull, customers can expect a refreshing sourness, hints of tutti fruitti, and undertones of pineapple and vanilla, offering a vibrant sweet-and-tart balance.
The brand is also introducing the Red Bull Zero Excuses Challenge – a free, 30-day fitness initiative aimed at motivating Australians to pursue their personal health goals.
