America’s CraftCo Brands is bringing its bourbon brands Joseph Magnus & Co and Fox & Oden to Australia through an exclusive distribution partnership with Honey Barrel.
The debut release will introduce four expressions to Australia: Joseph Magnus Cigar Blend Bourbon, Murray Hill Club Bourbon, Jos A Magnus Bourbon, and Fox & Oden Double Oak Bourbon.
CEO Ali Anderson said the company sees the country as a strategic market for the whiskies.
“We’re not entering Australia casually. It’s a market with deep whiskey knowledge and high expectations,” he said.
“Joseph Magnus and Fox & Oden are built on blending precision and expert finishing, and we believe Australian consumers appreciate that level of craftsmanship.”
According to CraftCo, its Joseph Magnus range is known for its blending and cask-finishing techniques. At the same time, Fox & Oden Double Oak emphasises barrel selection and secondary maturation to develop its flavour profile.
Kia Rasteh and Jack Carter of Honey Barrel expressed confidence in their brand and look forward to the partnership with the Craftco team.
“We have long admired the brands and their reputation for crafting memorable, high-quality whiskeys through expert blending and finishing,” the representatives said.
“Australia has a world-class bar and whiskey culture, and we are confident these expressions will earn their place on leading back bars and retail shelves.”
Joseph Magnus & Co and Fox & Oden will be available through select premium retailers and on-premise venues nationwide beginning this month.
