Woolworths has partnered with flour miller and manufacturer Allied Pinnacle to introduce a new selection of bakery items across its Australian supermarkets.
The product rollout, effective this month, aims to shift consumer preferences for different flavours and formats in the bakery aisle.
The updated range consists of five distinct pastry items, sold in two-packs: Jalapeno & Cheese Croissants, Cookie Danishes, Feta & Spinach Lunettes, Almond Lunettes, and Morning Buns.
“Australian consumers continue to look for products that deliver on taste, convenience and value,” said David Pitt, Allied Pinnacle’s CEO. “Together with Woolworths, we’ve developed a range that responds directly to these needs.”
Earlier, Allied Pinnacle teamed up with Simson’s Pantry to launch Wise Wheat wrap.
