Streets, a subsidiary of The Magnum Ice Cream Company (TMICC), has introduced Cremissimo, marking the brand’s first entry into the local indulgent ice cream category in over a decade.
The Cremissimo line consists of five flavours: Vanilla with Creme Anglaise, Chocolate with Choc Flakes, Salted Caramel with Honeycomb, Affogato with Cookie Crumb, and Pistachio with Crushed Biscuit. All are packaged in one-litre tubs.
The introduction of Cremissimo follows a period of significant activity for TMICC, as it focuses on its global portfolio as the world’s largest ice cream manufacturer.
Cremissimo is now available nationally at retailers including Coles, Woolworths, and independent supermarkets.
“It’s been a long time since we last launched a brand new indulgent tub in Australia,” said Scott Mingl, GM ANZ at The Magnum Ice Cream Company.
“Premium innovation is central to our growth strategy, and Cremissimo signals what consumers can expect from us going forward.”
Last month, Streets partnered with The Collagen Co on a limited release.
