Menz Violet Crumble has launched Violet Crumble Choc Honeycomb Spread in partnership with Kruger Asia-Pacific, marking the brand’s entry into the spreadable format.
The product features a chocolate base mixed with crunchy honeycomb pieces, replicating the texture profile of the confectionery bar.
The rollout reflects growing consumer demand for indulgent treats and nostalgic flavour profiles, and the product has an RRP of $7.50.
The spread will launch as an Aldi ‘Special Buys’ exclusive, available for a limited two-week window from May 27 to June 10, or until stocks are depleted.
“Violet Crumble bars have been a long-loved Aussie staple, but we’re always looking for ways to bring that brand into new occasions,” said Phil Sims, CEO of Menz.
“The spread category is seeing strong momentum, and this product allows us to tap into that demand with something that feels both nostalgic and new.”
This release represents the third collaborative launch between Asembl, Menz, and Krüger Asia-Pacific. Also this month, Menz Violet Crumble and Betty Crocker partnered in a new baking mix range.
