Pre-mixed alcohol beverage brand Hard Rated has expanded its product offer with the national rollout of Orange Passionfruit Zero Sugar.
The new release features a 4.5 per cent ABV profile combining citrus orange and tropical passionfruit flavours.
Formulated without sugar, the beverage joins the brand’s core collection of citrus-focused RTDs, which includes original and zero-sugar variants of lemon, lemon-lime, and orange.
“When a flavour performs as strongly as Hard Rated Orange, you don’t reinvent it, you build on it,” said Lauren Fildes at Hard Rated.
Orange Passionfruit delivers the same refreshing citrus hit with a tropical twist that we’re confident fans of Hard Rated will love. We’re incredibly proud of Hard Rated’s success and how it’s delivered sales of more than $1.5 billion for our retail customers in just three years,” said Fildes.
The release comes as the brand accounts for approximately one-third of light spirit RTD retail sales in Australia, following $1.5 billion in retail sales recorded since its July 2023 market debut.
Sold in 375ml cans and with four package formats: 4-packs, 10-packs, 24-packs, and 30-packs, the Orange Passionfruit Zero Sugar is available at liquor retailers.
- Further reading: Liquor tax anger as Australia raises spirits excise rate.
