Good Drinks Australia, in partnership with Molson Coors, has launched Miller Dry 3.5 per cent, a lower-carb, mid-strength lager designed specifically for Australian consumers.
Sold in a 355ml can, the product combines a reduced-carbohydrate recipe with a 3.5 per cent ABV, positioning it within growing market segments for lower-alcohol and lower-carb options.
According to the company, contemporary beer styles currently account for approximately 40 per cent of national beer sales, while mid-strength options represent nearly one-third of overall beer volume in Australia.
The launch is backed by a national through-the-line marketing campaign centred on Miller’s US West Coast platform, ‘Easy Like Miller Dry’.
Miller Dry 3.5 per cent carries an RRP of $19 per 6-pack and is available across major bottle shops, independent liquor retailers, and packaged liquor outlets nationwide.
- Further reading: DB Breweries to roll out zero-alcohol beer on tap at 300 venues.
